Panda, Penguins and Google..

Several movie enthusiasts between our digital marketing industry must have definitely seen Happy Feet (2006) and Kung-Fu Panda (2008). The two possess Academy Award nominations and vitally acclaimed with regard to outstanding animation. The two feature films have also been designed additionally to highlight the really needed element of wildlife conservation for society. At that time, there seemed to be no thought of Google’s Panda and Penguin; nowadays it’s a whole different ballgame. I have to state, Search Giant definitely has done a wonderful job of scaring several SEOs with the slightest mention of the two of these lovely, frolicsome and tranquil animals. The Pandas Kung-Fu just will keep improving along with every update and the Penguins Happy Feet are making a growing number of site owners sad.

So the first problem can be “Where is 'The People for the Ethical Treatment of Animals' ( PETA )when you need it? ” – Search engines can be contentedly associating net junk mail, duplicate content material, grey-hat website link constructing techniques with these pets; absolutely tarnishing the reputation of Panda Bears and Emperor Penguins within the www. “Wake way up PETA, do something! ” :D  .

Penguin

Google first launched the Penguin Update in April 2012. The change was intended to decrease rankings for sites that were believed to violate Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.
When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.


Panda

Google Panda was initially released in February 2011. The change in google algorithm intended to bring down the rank of "low quality sites" or "dainty sites", and return higher-quality dsites close to the highest point in the seach results list .
Cnet reported a surge in the rankings of news sites and social networking sites, and a drop in rankings for sites showing huge proportions of advertising. This change allegedly influenced the rankings of just about 12 percent of all search results. Soon after the Panda rollout, numerous sites, including Google's webmaster forum, got loaded with objections complaints of scrapers/copyright infringers improving rankings than sites with unique substance. At one focus, Google openly wanted information points to assist identify scrubbers better. Google's Panda has gained many updates since the definitive rollout in February 2011, and the impact went worldwide in April 2011. To assist affected sites, Google distributed a bulletin on its blog, in this way giving some bearing for self-assessment of a site's quality. Google has given a record of 23 points  on its website addressing the inquiry of "What considers a high caliber webpage?" that should assist webmasters "venture into Google's attitude".

Fighting Web Spam

What’s “webspam,” as Google calls it, or search spam? Pages that try to gain better rankings through things like:

• Keyword stuffing
• Link schemes
• Cloaking, “sneaky” redirects or “doorway” pages
• Purposeful duplicate content
  

Did Google Already Fight Spam? Yes, But…

The web spam techniques above aren’t new. Some of them are more than 10 years old and date back to before Google even operated as a search engine. So why is Google only now going after such methods?
It’s not, even though the blog post might give some newcomers that impression. Google’s warned about and fought against such techniques for ages. Rather, what’s really happening is that Google is rolling out better ways that it hopes to detect such abuses.
Despite warning against such spam techniques, it’s easy to find cases where they still work. It’s enough to make some long-time “white hat” SEOs feel foolish arguing that people should avoid spamming Google when it seems to pay-off sometimes..

Have you seen spam websites ranking high, or know of websites using spam techniques? let us know in your comments...

Penguin Update 4 (Aka Penguin 2.0) is in action now..

The fourth release of Google’s spam-fighting “Penguin Update” is now live. "We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice" stated in Matt cutts - head of Google’s Webspam team in his blog.
But Penguin 4 has a twist. It contains Penguin 2.0 technology under-the-hood, which Google says is equipped withmuch better technology that should stop spam better .

Matt Cutts, Google’s head of search spam, announced during This Week in Google, Episode #199, the new Penguin 2.0 update. Matt referenced the video of him talking about the next generation Penguin update.
Webmasters and SEOs, expect major changes to the search results. Matt specifically said, 2.3% of english queries will be impacted by this update.

Matt Cutts later posted on his blog some more details about this roll out. Matt explained there was an international roll out as well, saying the “change has also finished rolling out for other languages world-wide.” How much of an impact depends on the “languages with more webspam,” i.e. if the French language had more webspam Google France would see a larger impact.

Previous Penguin Updates:

Penguin 4? Penguin 2.0? We could each release of penguin in sequential order, so it’s easy to know when one happened. The list so far:

• Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
• Penguin 2 on May 26, 2012 (impacting less than 0.1%)
• Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
• Penguin 4 on May 22, 2013 (impacting 2.3% of queries)
  

But after the first release, the second and third still used the same basic Penguin algorithm with only minor changes. This fourth release is a major change, so big that Google has referred to it as Penguin 2.0 internally.