Panda, Penguins and Google..
Several movie enthusiasts between our
digital marketing industry must have definitely seen Happy Feet
(2006) and Kung-Fu Panda (2008). The two possess Academy Award
nominations and vitally acclaimed with regard to outstanding
animation. The two feature films have also been designed additionally
to highlight the really needed element of wildlife conservation for
society. At that time, there seemed to be no thought of Google’s
Panda and Penguin; nowadays it’s a whole different ballgame. I have
to state, Search Giant definitely has done a wonderful job of scaring
several SEOs with the slightest mention of the two of these lovely,
frolicsome and tranquil animals. The Pandas Kung-Fu just will keep
improving along with every update and the Penguins Happy Feet are
making a growing number of site owners sad.
So the first problem can be “Where is
'The People for the Ethical Treatment of Animals' ( PETA )when you
need it? ” – Search engines can be contentedly associating net
junk mail, duplicate content material, grey-hat website link
constructing techniques with these pets; absolutely tarnishing the
reputation of Panda Bears and Emperor Penguins within the www. “Wake
way up PETA, do something! ” :D .
Penguin
Google first launched the Penguin Update in April 2012. The change was intended to decrease rankings for sites that were believed to violate Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.
When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.
Panda
Google Panda was initially released in February 2011. The change in google algorithm intended to bring down the rank of "low quality sites" or "dainty sites", and return higher-quality dsites close to the highest point in the seach results list .
Cnet reported a surge in the rankings of news sites and social networking sites, and a drop in rankings for sites showing huge proportions of advertising. This change allegedly influenced the rankings of just about 12 percent of all search results. Soon after the Panda rollout, numerous sites, including Google's webmaster forum, got loaded with objections complaints of scrapers/copyright infringers improving rankings than sites with unique substance. At one focus, Google openly wanted information points to assist identify scrubbers better. Google's Panda has gained many updates since the definitive rollout in February 2011, and the impact went worldwide in April 2011. To assist affected sites, Google distributed a bulletin on its blog, in this way giving some bearing for self-assessment of a site's quality. Google has given a record of 23 points on its website addressing the inquiry of "What considers a high caliber webpage?" that should assist webmasters "venture into Google's attitude".
Fighting Web Spam
What’s “webspam,” as Google calls it, or search spam? Pages that try to gain better rankings through things like:- Keyword stuffing
- Link schemes
- Cloaking, “sneaky” redirects or “doorway” pages
- Purposeful
duplicate content
Did Google Already Fight Spam? Yes, But…
The web spam techniques above aren’t new. Some of them are more than 10 years old and date back to before Google even operated as a search engine. So why is Google only now going after such methods?It’s not, even though the blog post might give some newcomers that impression. Google’s warned about and fought against such techniques for ages. Rather, what’s really happening is that Google is rolling out better ways that it hopes to detect such abuses.
Despite warning against such spam techniques, it’s easy to find cases where they still work. It’s enough to make some long-time “white hat” SEOs feel foolish arguing that people should avoid spamming Google when it seems to pay-off sometimes..
Have you seen spam websites ranking high, or know of websites using spam techniques? let us know in your comments...
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